Some of the most evocative promotional work from the past few years has taken place for David Fincher movies.
The poster campaign and trailers for both The Social Network and The Girl with the Dragon Tattoo were some of the best in recent memory. So while we can hardly wait to see Fincher’s take on Gillian Flynn’s best-selling novel Gone Girl, we’re also intrigued by its brand new poster.
Gone Girl stars Ben Affleck as a man whose wife (Rosamund Pike) disappears on their fifth anniversary. As the police mount a full-scale search for her, the news media casts him as the photogenic, grieving husband. But when new evidence arises, the narrative changes, suggesting Affleck’s involvement in the disappearance.
First of all, there’s this teaser poster:
It’s pretty ballsy to drop a poster without a title this close to release date. The scrolling news ribbon running along the bottom drops a lot of backstory in a rather efficient and appropriate way.
Of course, it’s been followed up by the full international poster:
There’s a lot going on in this one. There’s Ben Affleck looking all pensive and moody (again): is he guilty or innocent? Plus there’s the digital television noise that’s going right through him, either suggesting a fractured psyche or that the media is distorting the truth about him.
A super solid poster that asks more questions than it answers. Good work, promo team!